How to Sell When Nobody's Buying by Dave Lakhani

Author:Dave Lakhani
Language: eng
Format: epub
Publisher: John Wiley & Sons, Ltd.
Published: 2010-05-10T16:00:00+00:00

BUNDLE IT UP TO SELL MORE

Bundling—that is, packaging several products or services together—is a very common practice now. However, many salespeople don’t think about bundling things that are not already set out in a package. It is important that you think on your feet. If you can offer all the products in a package someone wants while getting rid of others, figure it out and make it happen. People will often spend more to get exactly what they want than what they could get separately. Also, don’t be afraid to partner with a competitor or other vendor to create a bundle that wins the business rather than letting it walk away. Sure, it may take a little more work, but that is what you do when you are selling in tough times. You dig deeper, you get more creative—you do what it takes.

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